Danish esports organisation North ceases activities as a result of the COVID-19 pandemic. The group, which had teams in CS:GO, FIFA and Apex Legends, revealed the news with a tweet on 5 February.
“Today is a sad day,” read the post. “North Esports is no longer.” Parken Sport & Entertainment, director of North Esports and F.C. Copenhagen, he wrote, could not secure the additional investors needed to keep North Esports going through the pandemic.
“We searched the market to get one or more co-investors on board the project, but unfortunately did not find the right match,” said Lars Bo Jeppesen, Director of Parken Sport & Entertainment. “It will require significant continued investment to create a sustainable business in the future and therefore we believe that the sole responsibility for our overall business is to focus all of our attention on our core business”
Several players shared their dissatisfaction at the move, including those from Astralis and Ninjas in Pyjamas. “Despite the great rivalry we’ve had over the years, this is a sad day for sports and Danish sports in particular,” Astralis head coach Danny Sørensen tweeted in response.
They had hoped last year to “consolidate a position among the world’s elite organizations and help lead the transformation of sports,” according to their website. The pandemic has prompted promoters and teams from all over the industry to cancel activities, slash expenses and reassess their existing business plans. Some of them, like North, had to shudder.
North Esports rebranded, withdrew some of their CS:GO talent and acquired the Apex Legends roster in 2020. Alexander Pedersen, the North CMO, said that at the time, the company “needed to focus on a few critical elements in the very foundation” of its community. It appears that these changes did not change the general course of North Esports.
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