Thursday, December 9, 2021
Home Latest News Ninjas in Pyjamas and Aser Ventures launch Shinobi Esports

Ninjas in Pyjamas and Aser Ventures launch Shinobi Esports

Swedish esports organisation Ninjas in Pyjamas and investment platform Aser Ventures have announced the launch of a joint venture called Shinobi Sports.

The new venture will offer a suite of management, studio, and media services to sports teams looking to explore esports.

According to the release, the company will also aim to help partners define and execute esports strategies. Services will include everything from launching esports teams to gaming strategy and management.

The idea for this project started in late 2020 when Ninjas in Pyjamas partnered with English Premier League club Leeds United to help create its esports strategy. NIP’s FIFA player Olle ‘Ollelito’ Arbin successfully represented Leeds all the way to the final of the ePremier League last season. The success of this cooperation reportedly paved the way for Shinobi Sports.

As part of the cooperation, Danny Menken, the Group Chief Business Development Officer for Aser Ventures, will take on a role as CEO of Shinobi Sports.

Regarding the announcement, Menken stated: “Aser Ventures has deep expertise in media rights, production and content distribution. Ninjas in Pyjamas has a 20-year track record of leading the way in esports. By bringing these capabilities together, Shinobi Sports will offer a compelling proposition to clubs looking to capitalise on the opportunities now associated with esports.”

Shinobi Sports will also help teams manage and maximise commercial and fan engagement opportunities associated with esports.

Hicham Chahine, CEO at NIP and Shinobi Sports Co-Founder, added: “We first connected with Aser Ventures last year, and our discussions led to an extremely successful collaboration with Leeds United. We were impressed with Aser Ventures´ track record, experience and vision in the sports industry, and soon developed a desire to expand our collaboration.

“We know there is a lot of potential to introduce esports as an attractive extension to sports clubs, and believe that Shinobi Sports are ideally placed to support this process.”

As an accomplished esports organisation with a lot of experience in setting up esports projects, NIP certainly knows how to set up a brand. Combine that with its recent experience with Leeds United, and a very interesting project has started to emerge. Both traditional sports athletes and clubs are looking at esports as another avenue, whether that is commercially or through fan engagement. As such, creating a company that can make that transition between both sectors smoother is a shrewd move. 

Source: Esports Insider


About Skyhigh.Vip  

Skyhigh.Vip is a global institutional investor with a vast interest in Arts / Construction / Education / Business Services / E-Sports and various other growth industries.  

Several of its popular portfolios include GO Chambers which is the world’s largest business chamber listing provider with over 30,000 active chambers as its members.  

Flexgigzz is the Asia leading marketplace for freelancers service and together with SOHO Learning Hub which is an online platform for short courses and both of them aims to be the number one provider in Asia. For growth industries such as E-Sport Authority which is dedicated to providing independent media coverage to all E-Sport News related from around the world and for the art world, there is Atelier Auction which is an investable art auctioneer and being in the art scene for decades.

- Advertisment -

Most Popular

Fnatic and TNC End Week One in SEA Winter Tour with No Victories

While Fnatic are just 0-2 at the end of the first week of the Dota Pro Circuit, TNC Predator are already 0-4. Both Fnatic and TNC Predator reshaped their...

VALORANT Champions 2021 Day 4: For the Quarterfinals spots, Gambit came back against Team Vikings, and Team Liquid defeat Sentinels

VALORANT Champions 2021 Day 4: For the Quarterfinals spots, Gambit came back against Team Vikings, and Team Liquid defeat Sentinels. The Day 4 of the...

Ludwig Announces $1 Million Super Smash Bros. Tournament 

As Super Smash Bros. fans have continued to joke that the winner of the Panda x Nintendo circuit will receive a safety pin and...

Apex Legends Community Split Over Major Arc Star Changes

The Apex Legends Raiders Collection Event patch notes revealed some changes coming to Arc Stars and players have reacted. Apex Legends’ players are reacting to...

Allied Esports and Cyberathlete Championship Series partner with Challengermode

Esports entertainment company Allied Esports and the Cyberathlete Championship Series (CCS) have announced a partnership with tournament platform Challengermode. The partnership will see all parties collaborate to host European and...

VALORANT Champions 2021 Day 3: Vivo Keyd win over Acend, Fnatic secure First Quarterfinals Spot, Envy crush X10 Crit

VALORANT Champions 2021 Day 3: Vivo Keyd win over Acend, Fnatic secure First Quarterfinals Spot, Envy crush X10 Crit. Day 3 of VALORANT Champions 2021...

VALORANT Champions 2021 Day 2: Gambit 13-0 against TS, Sentinels Struggling Form, TL made statement

Day 2 of VALORANT Champions 2021 finally ended with lots of ups and down for fan-favorite teams like Sentinels and Gambit. After giving Gambit...

100 Thieves Secures $60m Funding Round

North American esports organization 100 Thieves has raised $60m (£45m) from its Series C financing round. The financing round was led by Green Bay Ventures with support...

FIFA Streamer Loses His Mind After Being Perma Banned by EA Live on Twitch

Well-known FIFA Twitch Streamer Castro_1021 was permanently banned from FIFA 22 for allegedly engaging in FUT coin distribution, a practice where players sell the in-game...