TSM, the largest sports championship association, today announced a large alliance with Cadillac. The groundbreaking new partnership is the first time that the car giant has collaborated with a sporting company and has appointed Cadillac as TSM’s official automotive partner.
The promotion continues with the launch of the all-new TSM jersey bearing the famous Cadillac logo. The collaboration will provide ardent TSM and sports enthusiasts with access to unique live activities, personalized video and social media material, and experiential events and activations at the brand-new, state-of-the-art TSM Performance Centre.
“We are thrilled to be partnering with such an iconic global brand like Cadillac,” says Ned Watkins, Senior Vice President of Sales for TSM. “Cadillac has a century-long history, a commitment to innovation, and worldwide recognition that aligns perfectly with TSM’s performance and excellence pillars. We are humbled and excited to team up with Cadillac through their first esports partnership and add them to TSM’s existing family of stellar brand partners.”
“Cadillac is excited to enter the esports space as part of the TSM family,” says Bryan Steele, Manager of Emerging Media and Partnerships for GM. “Whether on the road, or on the Rift, our organizations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world.”
For more than a decade, TSM has hosted some of North America’s most talented and active professional sports teams playing through various titles such as League of LegendsTM, FortniteTM, Smash BrothersTM and Rocket League®.
TSM has one of the biggest, most active sports fan bases with approximately 100 million followers across various media networks, a gaming web network of nearly 800 million page views each month, and Blitz, TSM’s data-driven statistics and coaching tool that helps users around the globe to gain insight into ways to better.